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Guerrilla Marketing
In Guerrilla marketing, models are devised to boost sales or attract attention to a business using novel, unconventional surprise methods. They typically involve low- or no-cost personal interactions between the clients and the public or viral social media posts. The convenience and access of ubiquitous mobile and connected technologies have led to a rise in the popularity of this type of marketing.
Advantages:
- It is ideal for a low budget
- It is easy to go viral
- Your brand will be easily remembered and enhances your customer base.
- You can enjoy creative liberty
Content Creation
The process of choosing a topic to write about, choosing a format for the content, determining a strategy (keyword or otherwise), and then executing that plan is called content creation.
Content creation, or what is known as inbound marketing, is a way of attracting customers from your target audience by providing them with content which they want. You can improve your business dramatically by scaling high-quality content production.
Bot Model
The Build-Operate-Transfer model is a business arrangement in which an organisation constructs a project, operates it, and then transfers ownership to the client after a specified contract period. This ensures that the organization’s initial investment is repaid within a reasonable time frame. BOT projects are typically large-scale, Greenfield infrastructure projects, which would usually be financed, built and operated entirely by the government.
Advantages:
- Faster market entry of the product.
- Cost saving and profitable
- Minimizing Risks
- Rapid Scaling
Sales Funnel
The idea of a sales funnel is that it is a picture of the journey a customer takes when making a purchase of any kind. In this model, a funnel is used as a metaphor, since most potential customers will begin at the top of the sales process, but only a small percentage will actually purchase. Normally, it is illustrated as an inverted pyramid, which represents the various sales stages.
Advantages:
• You can boost your sales with sales funnels.
• Funnels give you an edge over your competitors.
• Having a sales funnel means more time for what you enjoy.
Consulting
It is the business of giving expert advice to specific groups of individuals. The role of consulting is to help clients resolve their most pressing business issues. Problems are bound to occur in every business; consulting firms are hired to solve them.
Advantages of Consulting:
- Instant Solutions
- Delivery Speed
- Creating Changes
- Specific Skills