When the story of Stayzilla came out and I heard about the Voodoo doll.s, I was so upset. After the founder was arrested, many other start-up founders here in Chennai also conducted a meeting to discuss how to help him. What really hit us hard was the Voodoo doll and what happened to the kid. …
Happy Doll vs Voodoo Doll – A Happiness Campaign Read More »
Those who know the city of Chennai cannot miss the importance of its shopping district, Thyagaraya Nagar. And the most important part of this area is the Soundarapandianar Angadi – or the Pondy Bazaar. This market street that never sleeps, and within it one can find anything available in the commercial market. It is in …
How we spent Rs.0/- & Became viral on Social Media Read More »
In 2017, when the farmers’ protest was happening, we debated the idea of giving out traditional clothes to people living on the road sides. We chose veshtis, shirts, and sarees and then put together a ‘Pongal Kit’ with a difference. One of the most important cornerstones of a successful guerrilla marketing campaign is the reach …
My first guerrilla marketing strategy was during Saraang – 2016, a cultural fest that happens in IIT Chennai. It had been 4 months since I had quit my job. I had no salary for almost four months. December was the worst because of the Chennai floods. I wanted to market the6.in to more people hence …