The entire State of Tamil Nadu, and even the country cannot forget the untimely demise of the late Chief Minister, J Jayalalithaa. She suffered a prolonged illness from which she never recovered, and the State was in a state of readiness for news of any kind for weeks before the actual announcement came about the …
Spreading happiness to the cops who protected our city Read More »
What do you do differently for you to stand out ? If you are running a restaurant what will you do for valentines day ? You may offer special discounts for couples, decorate the restaurant romantically with red roses & hearts. Curate a candle light dinner with bands performing ? You will wait for the …
Our previous campaign of converting flex banners to tents was super hit. People living on the roadside put it to use. One thing we observed was, they used it only when they rested. We thought, why don’t we do something with the banners that they could use when they were working as well?. Most of …
Let us begin with ddemonetisation, which was the process where the currency notes that were in circulation were devalued and rescinded, only to be replaced with newer currency notes in same and even different denominations. This happened few years ago, when our honorable prime minister Mr. Narendra Modi announced its implementation on 8th November 2016. …
Social responsibilities are common for everyone, and not limited to individuals or specific collective societies. A brand’s presence in the market is not only about the quality of its product or service, but also of how it gels well as a part of the society in which it operates. The marketing campaigns that focus on …
For every safe journey we undertake, we never think of the people who are responsible for us reaching our destination safely. They are the first to be blamed even if anything minor goes wrong, but they remain largely unnoticed when things go right. And we at the6.in decided to do something about it. When representatives …
We were so worried for the Farmers protest was happening few years back. and wanted to something for them. It was with this idea in mind that we from the6.in decided to perform another social experiment of sorts in collaboration with Hotel Prasan Sandeepha, situated in Madipakkam, Chennai. When people think of the source of …
When you think of bouquets, the first things that come to mind are flowers. For a long time it has become synonymous with flowers to be made into expressive bouquets that are then gifted to loved ones for special days and even formal occasions. But we at the6.in have always believed in doing things differently. …
The best of humanity is revealed by social experiments, and we at the6.in attempted something unique on the occasion of ‘World Happiness Day’. We embarked on this with one question: How do we spread happiness randomly? To bring smiles on the faces of unknown people is the biggest gift to mankind, and we decided to …
Bharathi Homes is a well-known builder in Chennai. They approached us for a unique marketing campaign with a different reach, and we thought of introducing guerrilla marketing to the brand, thereby taking it beyond the normal audience scope. We discussed with the team and understood that they had flex banners that they used to promote …